About Us
Africa Creatives Alliance (ACA) is a pan-African umbrella network advancing the development, integration, and global competitiveness of Africa’s creative and cultural industries through a coalition of partners and members. We work across government, development, investment, and ecosystem institutions to activate the creative economy as a driver of economic growth, job creation, trade, and cultural influence.
A resilient, inclusive, and investment-ready African creative economy
Where creativity drives economic growth, social change, and continental cultural leadership.
To catalyse and coordinate Africa's creative ecosystems
By convening stakeholders, unlocking investment, shaping policy, and building capacity to position creativity as a driver of sustainable development.
Our Role in the Creative Economy
We convene, coordinate, and drive the delivery of Africa's creative economy :
Translate
Creative economy priorities into executable strategies and scalable interventions
Strengthen
The intermediaries and institutions that drive ecosystem delivery
Generate
Evidence, frameworks, and tools that inform policy, investment, and execution
Align
Policy, capital, and markets through structured platforms and strategic convenings
Our Strategic Pillars
Our Strategic Pillars anchor our approach to building and delivering Africa's creative ecosystems
Ecosystem Building & Convening
Connect hubs, intermediaries, and ecosystem actors across public and private sectors to enable coordinated delivery
Policy influence & Evidence-Based Advocacy
Generate and apply evidence to shape policy and support the translation of mandates into implementation
Intermediary & Ecosystem Capacity Building
Strengthen the capabilities of intermediaries and ecosystem actors to drive delivery, learning, and long-term sustainability
Infrastructure & Investment Facilitation
Strengthen investment pipelines through intermediaries and enable the alignment of capital, markets and distribution across the ecosystem
Who We Work With
National and sub-national governments
Development agencies, foundations, and development finance institutions (DFIs)
Private sector investors, corporates, and financial institutions
Creative economy institutions and intermediaries, including hubs, incubators, accelerators, and makerspaces
Universities, academia, and research institutions
Regulators, statutory bodies, and standards-setting institutions
Regional and continental platforms and multilateral organizations
Leadership Team

Rita Ngenzi
Founding Executive Director

Amanda Gowa
Director, Partnerships and Ecosystem Engagement

Johanna Kouzmine-Karavaïeff
Director, Research and Creative Economy Systems

Ivan Sewajje
Lead, Communications & External Affairs

Kennedy Ngenzi
Lead, Programs & Delivery
Board of Directors

Christine Musisi

Diana Mpyisi

Gbite Oduneye

Anna Ekeledo

