Creative Economy Insights
Explore a selection of publications on the creative economy. The documents available here are produced either by us, our partners, members, or external researchers. In all cases, they provide key insights to drive and enhance the economic impact of Africa’s cultural and creative industries.
The Atlas: Uganda Music Industry Report 2025
The Atlas: Uganda Music Industry Report 2025 offers a clear, data-led snapshot of how Uganda’s music industry actually works today. Produced by our partner AUMEX, the report moves beyond headlines to map who is creating music, how value flows, where it breaks down, and why most artists struggle to earn sustainably.
Drawing on industry data, creator surveys, and consumer insights, the report surfaces hard truths—from the awareness–action gap in copyright and monetisation, to the real role of radio, digital platforms, live performance, and brand partnerships. It also outlines practical pathways for reform, investment, and ecosystem building.
This report is a useful reference for artists, investors, policymakers, platforms, and anyone shaping Africa’s creative economy.
The Moonshot 8
This document is a variation of the report The Moonshot 8: An Orchestrated and Prosperous Creative Economy, Catalyzing Sustainable Growth in Africa. The primary objective of the underlying study was to support and guide policymakers in adopting a collaborative, orchestration-focused approach and embracing the concept of the creative economy, with particular emphasis on taking active steps to activate it. This version is focused on the members of the alliance: Creative hubs, pre-incubators, incubators, accelerators and makerspaces.