The Moonshot 8: An Orchestrated and Prosperous Creative Economy, Catalyzing Sustainable Growth in Africa examines the structural conditions needed to activate Africa’s cultural and creative industries as drivers of economic growth, youth employment, innovation, and sustainable development.
The primary objective of the underlying study was to support and guide policymakers in adopting a collaborative, orchestration-focused approach and embracing the concept of the creative economy, with particular emphasis on taking active steps to activate it.
The report takes a systemic view of the creative economy, identifying key ecosystem “cornerstones” such as governance, data, infrastructure, education and training, intellectual property, finance, investment, incubators, hubs, market access, and social protection. It argues that Africa’s creative economy is underperforming not because of a lack of creativity, but because the enabling systems required to transform creative potential into economic value remain fragmented, underdeveloped, or weakly coordinated.
The report positions ecosystem orchestration, intermediary capacity, Pan-African collaboration, and targeted investment mechanisms as central to building a more connected, prosperous, and future-ready creative economy across the continent.
Author: Johanna Kouzmine-Karavaïeff